Kennedy Lacrosse – Training, One-on-One Skills & Goals, and Personal/Group Instruction
Lab Work – Leadership, Personal Growth and Training
Experienced Personal and Group Instruction by Patrick Kennedy – Kennedy Lacrosse
Web • Hosting • Webmail • Social & Traditional Media • Marketing • Analytics
Kennedy Lacrosse, a local startup business, was looking to advertise beyond the local market. Specifically beyond the limitations associate with non-web related media channels such as the local paper or radio media markets.
A few specific goals were defined, marketing gear for kids and youths moving through the program utilizing mass media and starting a social present on platforms like Twitter, and quickly expanding to sport’s footprint by developing connections back home in NY, specifically focusing on his alma mater and college town of Syracuse, as well as a few areas around the county to grow the sport. The focus was on leadership in the lacrosse community and partnership marketing opportunities at scale.
In hindsight, similar activities were ironed out with another family business partner Jim, the brother and owner of Lefty Lacrosse. Or Learn more about our other lacrosse focused work, such as our league work for the CILL.
In conclusion, once again, Kennedy Lacrosse focuses on young athletes with high-energy, high-sport IQ, a hunger to achieve. Two, learn the ability to successfully execute a plan, delivering results on the field, at home and in the classroom.