Adobe Archives

Adobe, Adobe Software – creative, marketing and document management solutions for digital experiences. Changing the world through digital experiences

December 26, 2021December 17, 2024

Puget Systems Video

The Best, Puget PCs

Tech | Tools – Puget Systems Video

We choose Puget Systems – see Puget Systems Video and more… From a far, we can’t wait to get our hands on one of these machines… Saving up for our own custom Puget See more…

Puget Systems brand computers, workstations, laptops and more… seriously, if you haven’t heard about these machines or the computer manufacture, do your due diligence, take sometime to look into Puget Systems. Great machines, superior products, throughly tested and custom built for your specific needs… Adobe Creative Suite, Maya, Premiere Pro, Blender, DaVinci, game development and more. This is not a paid advertisement, just a recommendation to check out them out. Try for yourself or check out the Puget Systems Videos. See what the industry leaders are using, invest time into research, review specs; build one for yourself or your business. Most of these things come down to affordability, If money were no object per se, I’d have a top-of-the-line Puget desktop. Maxed out with the latest hardware is the way to go.

Next, I’ve been following these guys for awhile, and they were also featured on a science channel… specifically discussing hardware specifications, customization and hardware potential. Which is great marketing in the social or content creator space on YouTube.

Anyhow, $6,000-$10,000 (a maxed out machine) and you’ve got yourself one heck of a machine. Put it to work! I don’t want to go into great detail here as I’m hoping you will check them out yourselves. For those of you running hot and needing extra power, speed, performance etc., these guys build, test and tune every component to match your needs. It’s truly incredible.

Finally, look up Puget Systems, same for the Puget Systems Video series while you do your research… if you’re looking for a fully custom machine build. The specs. are eyeopening. Thanks.

October 1, 2020October 21, 2024

City Year

Rock The Red

City Year Presents “Rock the Red Jacket” Gala

Lab Work – “Rock the Red Jacket” Gala 2014

City Year, Annual Gala, Rock The Red Jacket

Print • eMarketing Email Campaign • Multi-Layered Event Invitation and More.

I worked with City Year leadership, members, and students to create invitations for the “Rock the Red Jacket’ Gala and a digital campaign. You can find more information about the student leadership association through City Year Cleveland. The goal was to foster connections between students and teachers, and provide resource and information for those involved in the student leadership group. Side note, explore other educational services and work associated with The University of Cal. Berkeley, University School, Supreme Bar Review and more.

Additionally, I personally donated a painting of the city for a closed auction to help raise money and awareness for the association. Stay tuned for more designs. You can view my latest sketches, design work and creations. More to designs to come. Check out my latest sketches, design work and/or creations via X @salleetech. You can also explore other pieces in my online portfolio and other work under the portfolio website tag. If you are interested in purchasing artwork, you can find those pieces or studies under the artwork category.

Find more items like this by using the magnifying glass (spyglass) at the top of the page to conduct a search.

October 1, 2020September 27, 2024

NEOUPA

NEOUPA Usability Day Celebration

UPA – World Usability Day (NEO)

Lab Work – UXPA – NEOUPA

NEOUPA, now, Usability Professionals Association (UXPA) – Celebrating World Usability Day

Print • eMarketing • Event Invitation and More

NEOUPA – World Usability Day 2008. Here you can find information on upcoming events, how to participate, and ways to get involved with World Usability Day.

I became involved in two ways. First I took on an active leadership role as the Experience Chair. Chair for NEOUPA (North Eastern Ohio Usability Professionals Association) and AIGA, The Professional Association for Design. During my term(s), serving both organizations simultaneously, I set goals and established the direction for learning, research, and usability sessions focused on enhancing the user experience. Secondly, I chartered a new course for the two associations by emphasizing the exploration, mastery and integration of three key disciplines: user experience, design, and development. I identified overlapping and distinct skills, worked to enhance and update professional skills, and promoted interdisciplinary collaboration amongst professions in each field. The objective was to bring individuals together, foster collaboration, and enable professionals to deliver exceptional user experiences.

One way to spread the message and direction was through World Usability Day. Here you will find an example of marketing slip, informing the general association, non-members and leaders in the area. Although it’s been many years since my time as chair, I enjoyed learning and networking with other professionals. Today, I retain membership in both – AIGA, and UXPA, as a member at large.

October 1, 2020October 21, 2024

University School

Annual School Gala Presents

‘Make Your Mark’ Gala – University School

Lab Work – US

University School – Make Your Mark Gala, 125 Years

Print • eMarketing Email Campaign • Multi-Layered Event Invitation and More

The goal of the Gala invite was to share the rich history, heritage, and future that makers create at US. The theme, ‘Make Your Mark,’ was coined to convey a message of home for a better life. This life can be created, initiated, and carried out with the values and principles shared by every US student and faculty, solidifying the message of the University School Gala. This annual event focuses on the schools successes, building a brighter future for the makers in our world, and the boys who walk the halls of US. Make Your Mark on the world.

Invitation Design Details

Gala Invite

Gala Inserts

Thank you for reviewing our University School invitation design. Explore other educational services and work associated with The University of Cal. Berkeley, City Year, Supreme Bar Review and more. We appreciate your attention. Check out my latest sketches and artwork @salleetech and progression photos. You can also explore other pieces and artwork under the category ‘artwork’.

October 1, 2017September 24, 2024

The Xpat Desk

Expatriate Concierge Services

The Xpat Desk

Lab Work – Web Work

Local for profit White-Glove Concierge Service. The Xpat Desk, was specifically designed for expatriates moving back to the United States. We assisted in building the marketing, branding and strategic message across various platforms such as the web, marketing materials, presentations, business cards and more (marketing collateral including logos, single-page websites, mailers, brochures, etc).

Our goal was to present one voice, exuding confidence and professionalism in our concierge service. We aimed to create a cohesive team with one brand, offering the highest level of care while looking out for the best interests of the client, their family, and friends. Our services went beyond just helping with the process of finding and an expat’s next home in the States, but also included assistance with furniture, clothing, storage, personal effects, and everything else needed to establish a new home in the United States of American. The Xpat Desk is a white-glove service dedicated to finding all products and services to welcome home expats.

Below, you will find the initial roll out of logos, showcasing a ‘door’ or portal symbolizing a threshold or new beginning. The slight shadow is meant to provide a subtle cue for services available day or night. We chose a traditional font style to blend old-world charm with modernity, symbolizing the journey from beginning to end, starting with a positive, memorable, and smooth conclusion.

October 1, 2017September 25, 2024

Lefty Lacrosse – Design & Texture

Lefty Logo – Lefty Lacrosse – Design & Texture

Lab Work – Lefty Textures and Patterns

Lefty Lacrosse – Design & Textures, Logo Patterns and more

Lefty Lacrosse – Design & Texture – In addition to our original post, the client was looking for something new, to rebrand the business. After a few rounds of design concepts we settled on this this, the LL reversed with the spines of the Uppercase L back-to-back. This logo not only had a strong visual presence but also proved to be useful in various applications such as on the website, online, print media and merchandise. The texture added depth to the site and helped in brand recognition and usefulness elsewhere (website, online, print media, merch etc.). Texture could be used around the site, bring depth to the site and help bring recognition to the brand.

The logo also symbolizes the ‘apex’ of the mountain, representing the highest point and elevation of the product. The shortened ‘L’ horizontal bar signifies the landscape. The ‘fire-engine’ red color is a nod to the client’s career @lefty at the University Of Massachusetts. Another success of the logo is its ability to stand alone or be used as a design element. Over time we discovered that the logo could be incorporated into textures, highlight elements, high fade/low opacity elements, background designs, and more. This versatility makes it perfect for enhancing website pages and lacrosse merchandise.

Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse.

October 1, 2017September 24, 2024

The Expanded Form

Energy, Direction and Design

XPF – The Expanded Form Band

Lab Work – XPF

XPF Band – Local VA, DC

Traditional Media • Cover Art • Artwork • Marketing

First, there was a local band in and around DC, known as The Expanded Form (XPF). The band was in search of new artwork, new artwork, heavily influenced by the post-industrial era, grunge, and emo scenes. They preferred playing at smaller venues, like small theaters and backyard shows, as opposed to stadium-sized venues. The band was based out of Northern Virginia and consisted of GWU students and more.

Creative Direction

Next, let’s talk about the creative direction. The designs are emotional, meant to embody old world traveling bands that used to tour stadiums. The idea is to simply stencil equipment white spray paint. It’s simple, easy-to-do and easy to recognize on the road. Each piece is lettered to keep track of speakers and accessories as bands moved from one venue to another. The direction was grainy, diffused, and simple. The stenciled letters had fuzziness to them, clear but not clean-edged up close. It’s a metaphor perhaps, spray painted, beat up, washed over and washed out. The second design shared has firetruck red backdrop, stage lighting, bleaching out the frame. This gives the illusion or the viewer the feeling of a first-person view, in the crowd under the lime light.

Heavily Processed, Over-processed; Energy

Lastly, we have the band actively playing, the piece is heavily shopped’ edited, pre-typography, in collage form. It’s a tri-tone creative piece developed as a poster or advertisement for showtimes and ticket sales. It mixes highlights and low light, an over-processed concept featuring white and blue (almost electric blue). Ultimately, the image was created to mimic or capture the stage energy, the raw power behind the music and cohesive sound.

XPF

XPF LP

Marketing

October 1, 2017September 24, 2024

SHCC

SHCC Membership Website

Lab Work – Shaker Heights CC,

Shaker Heights CC a.k.a. SHCC

Web • Membership/Amenities Management • CMS Content Management • POS Point-Of-Sale • Membership/Payment System • Hosting • Social Marketing/Gorilla (less Traditional) Media • Marketing.

SHCC survives today and the club was looking to modernize ‘relations’ with club membership. Funding was the main issue for the membership team and the club as a whole. Strategic funds were secured and pushed toward growth, family activities, family amenities and more. Next a new point-of-sale (POS)system, which included club membership, management and amenities, was purchased.

Ultimately, the upgraded system would help manage the club upgrades, communication and social events, all in line with a broader club initiative of club growth. These enhancements were not limited to improvements but also included securing funds to improve the grounds, the pool, and the surrounding club footprint, as well as forestry improvements.

Thirdly, this redesign introduced the idea of an omni channel approach, creating one ecosystem with the goal of boosting club involvement both onsite and in the virtual space. Additional club offerings and improved golf membership experiences for the families were also part of the plan.

In conclusion, all club enhancements and membership directives focused on improving upon and enhancing the ‘old-world feel’. Careful consideration was given to finding solutions with staying power, refined improvements, and sophisticated amenities that would enhance the overall membership experience. Investments were made in the digital space, management, and logistics services across the club’s ecosystem to create a unified experience unlike any other steeped in tradition and the rich history of the club, the surrounding city and it’s people.

October 1, 2017December 10, 2024

Design Work

Onto Design Work

Lab Work – Design

Design Work, all encompassing. More Digital, Print, Desktop Publishing, Branding and Marketing. Onto Design, sharing a wide range of resources and customers over the years, pushing our boundaries, and better aligned for future solutions. Niche Design, Targeted Branding and Extended Relationships

Print, Marketing Materials, Logos etc.

Looking for marketing materials, designs, a logo, brand strategy? Reach out, let’s discuss the process.

Check out the additional design work shared below. Please share feedback, any feedback besides the spam! We love hearing from you! We are always on the hunt for new clients, re-engagements, products, services, areas of opportunity and growth. More work can be found under the ‘Fine Arts’ navigation element. Alternatively, you can send us a request via the provided connect form.

Leave a comment, drop us a line, or give us a call! It brings back fond memories. Please don’t hesitate to reach out and connect with us on the ‘connect’ page. Provide your name, email preference, a phone number and what you might be looking for. We are happy to help.

Design Series

And more, via the X account. Follow along, like if you would prefer. Ideally, there is a good mix of work here, a few to jumpstart your exploration activities.

Staying Power

A brand with staying power, is one that has a compelling story to tell, a narrative that others share about people convey about your product(s) and/or services.

When building a new business, seeking creative solutions, updates to optimize marketing dollars, create brand staying power and more, it’s important to view solutions, products, or services through a lens that effectively provides a glimpse of what’s to come. Branding and marketing go hand in hand.

We search for attributes and subtle cues that highlight ‘workmanship’, ‘service level agreements’ and the transition from niche to mass consumption. Our goal is to convey how a brand can resonate with a group of people, customers, or clients. We seek out similarities and creative solutions that meet the demands of a comparative and competitive market, finding ways to describe the essence of a future you or product. a brand might be to a group people, customers or clients. We look for similarities, again, creative solutions that satisfy the comparative and competitive system, looking for areas to describe a forthcoming ‘you’ or ‘product’ (insert brand name here). Regardless of the individuality of the brand, the design should reflect both the brand itself and image that your clients and customers associate with it.

Find our fine art, and artwork updates as well, our latest sketches, paintings, prep work and more on X.

Puget Systems Video

The Best, Puget PCs

Tech | Tools – Puget Systems Video

Rock The Red

City Year Presents “Rock the Red Jacket” Gala

Lab Work – “Rock the Red Jacket” Gala 2014

NEOUPA Usability Day Celebration

UPA – World Usability Day (NEO)

Lab Work – UXPA – NEOUPA

Annual School Gala Presents

‘Make Your Mark’ Gala – University School

Lab Work – US

Invitation Design Details

Expatriate Concierge Services

The Xpat Desk

Lab Work – Web Work

Lefty Logo – Lefty Lacrosse – Design & Texture

Lab Work – Lefty Textures and Patterns

Energy, Direction and Design

XPF – The Expanded Form Band

Lab Work – XPF

Creative Direction

Heavily Processed, Over-processed; Energy

XPF

SHCC Membership Website

Lab Work – Shaker Heights CC,

NYC’s DGH Soul – Douglas & The Goodharts

Lab Work – Doug & The Goodharts

Onto Design Work

Lab Work – Design

Print, Marketing Materials, Logos etc.

Design Series

Staying Power