Membership, Family Activities and Investments
SHCC Membership Website
Lab Work – Shaker Heights CC, SHCC
Shaker Heights CC a.k.a. SHCC
SHCC survives today and the club was looking to modernize ‘relations’ with club membership. Funding was the main issue for the membership team and the club as a whole. Strategic funds or spend focus on growth, family growth, activities, amenities and more. Next, a new point-of-sale (POS)system, which included club membership, management and amenities.
Ultimately, the upgraded system would help manage SHCC club upgrades, communication and social events, all in line with a broader club initiative of club growth. These enhancements are not limiting, growing physical improvements but also included securing funds to improve the grounds, the pool, and the surrounding club footprint. Also, the experience improvement has forestry improvements as well.
Thirdly, this redesign introduced the idea of an omnichannel approach, creating one ecosystem with the goal of boosting club involvement both onsite and in the virtual space. Additional club offerings and improved golf membership experiences for the families were also part of the plan.
In conclusion, all club enhancements and membership directives focused on improving upon and enhancing the ‘old-world feel’. Careful consideration is given to find solutions with staying power, refined improvements, and luxurious amenities. As such, ‘experience’ would enhance the overall membership groups, play and dinning. Investments were made in the digital space, management, and logistics services. Services across the club’s ecosystem, think global improvements. Improvements to the experience unlike any other steeped in tradition and the rich history of the club, the surrounding city and it’s people.
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