OutPut

October 1, 2017December 24, 2024

Business Services

Business and Creative Services

Let’s Partner Up, Transform & Simplify

Lab Work – Business Services, Transforming the holistic business and IT ecosystem

A partnership is being formed to accelerate business services, functions, strategy, and brand, transforming the holistic ecosystem. Let’s collaborate to streamline change. Below you will find business and IT channels, as well as past and present roles within the local community, global market and knowledge/expertise.

Strategic Scope, Transformation, Understanding, Throughput/Variation and Change

With over 24 years of experience in the various industries worldwide, including: Advertising, Business Administration, Business Services, Finance, Engineering, Healthcare, Insurance, Restaurant, Production, Investment, Marketing, Retail, Global Technology, Consulting, Defense, Utility, and more. I have honed my skills in finding the right fit. Whether it’s connecting with the right people, tackling complex problems, providing notch services, or maximizing the bottom line, I am dedicated to achieving success in every endeavor.

Current Leadership Roles:

Manatee Chamber of Commerce, and Better Business Council Member ’23 – present
Siesta Key Chamber of Commerce, ’21 – ’23
UXPA – Member At Large, ’07 – ’12, ’23 – present
AIGA – Member At Large, ’07 – ’12, ’23 – present
Academy of Model Aeronautics – Member, ’18 – ’23
Certified Scrum Professional, Advanced Certified Scrum Master, Certified Scrum Master – Scrum Alliance, ’19
Professional Scrum Master, Product Owner – Scrum.org, ’16

Previous Leadership and Business Services Roles:

IBM Blue Core Coach, Coach Supervisor, ’19
IBM Agile Achiever, ’19
IBM Social Ambassador, ’18 – ’19
HOA – Treasurer, ’16 – ’17
UXPA – Director Of Experience, ’10 – ’11
AIGA – Director Of Experience, ’10 – ’11
SHCC – Junior Board, Membership ‘7 – ‘8
Lacrosse Coach – Elementary, High School, Grad/Post Grad and University ’02 – ’18

Education:

iOS and MacOS Certified Technician, Apple
IT Support, Google
Agile Development Program, University of Virginia, Darden School
Master of Business Administration, University of Phoenix
Interactive Web Technologies, The Art Institute of Pittsburgh
B.A. Graphic Design, Minor in Fine Arts, Marymount University

Creative Services

For more information, first delve into our work. If you have questions, please reach out. We are a full service design shop as well. Graphics, logos, desktop publishing and more. If you’re interested in seeing our latest sketches and art projects, see those on X @salleetech. Check those out, posts are shared two to 3 times per week; if you like what you see or want to join in give us a follow.

Other Services and Project Information

Looking for more information on Sallee Technology, interested in learning more about us and our services? Browse our servicing content, click to learn more: Comprehensive Services and Our Trusted Services.

October 1, 2017September 24, 2024

The Expanded Form

Energy, Direction and Design

XPF – The Expanded Form Band

Lab Work – XPF

XPF Band – Local VA, DC

Traditional Media • Cover Art • Artwork • Marketing

First, there was a local band in and around DC, known as The Expanded Form (XPF). The band was in search of new artwork, new artwork, heavily influenced by the post-industrial era, grunge, and emo scenes. They preferred playing at smaller venues, like small theaters and backyard shows, as opposed to stadium-sized venues. The band was based out of Northern Virginia and consisted of GWU students and more.

Creative Direction

Next, let’s talk about the creative direction. The designs are emotional, meant to embody old world traveling bands that used to tour stadiums. The idea is to simply stencil equipment white spray paint. It’s simple, easy-to-do and easy to recognize on the road. Each piece is lettered to keep track of speakers and accessories as bands moved from one venue to another. The direction was grainy, diffused, and simple. The stenciled letters had fuzziness to them, clear but not clean-edged up close. It’s a metaphor perhaps, spray painted, beat up, washed over and washed out. The second design shared has firetruck red backdrop, stage lighting, bleaching out the frame. This gives the illusion or the viewer the feeling of a first-person view, in the crowd under the lime light.

Heavily Processed, Over-processed; Energy

Lastly, we have the band actively playing, the piece is heavily shopped’ edited, pre-typography, in collage form. It’s a tri-tone creative piece developed as a poster or advertisement for showtimes and ticket sales. It mixes highlights and low light, an over-processed concept featuring white and blue (almost electric blue). Ultimately, the image was created to mimic or capture the stage energy, the raw power behind the music and cohesive sound.

XPF

XPF LP

Marketing

October 1, 2017September 25, 2024

Lefty Lacrosse – Design & Texture

Lefty Logo – Lefty Lacrosse – Design & Texture

Lab Work – Lefty Textures and Patterns

Lefty Lacrosse – Design & Textures, Logo Patterns and more

Lefty Lacrosse – Design & Texture – In addition to our original post, the client was looking for something new, to rebrand the business. After a few rounds of design concepts we settled on this this, the LL reversed with the spines of the Uppercase L back-to-back. This logo not only had a strong visual presence but also proved to be useful in various applications such as on the website, online, print media and merchandise. The texture added depth to the site and helped in brand recognition and usefulness elsewhere (website, online, print media, merch etc.). Texture could be used around the site, bring depth to the site and help bring recognition to the brand.

The logo also symbolizes the ‘apex’ of the mountain, representing the highest point and elevation of the product. The shortened ‘L’ horizontal bar signifies the landscape. The ‘fire-engine’ red color is a nod to the client’s career @lefty at the University Of Massachusetts. Another success of the logo is its ability to stand alone or be used as a design element. Over time we discovered that the logo could be incorporated into textures, highlight elements, high fade/low opacity elements, background designs, and more. This versatility makes it perfect for enhancing website pages and lacrosse merchandise.

Overall, the new logo for Lefty Lacrosse successfully captures the essence of the brand and provides a strong visual identity across various platforms. Learn more about our other lacrosse focused work, such as our league work for the CILL and for Jim’s (Lefty Lacrosse) brother, Patrick and Kennedy Lacrosse.

October 1, 2017September 25, 2024

Continental Indoor Lacrosse League

CILL (CI2L): 2012 – Pres.

Lab Work – CILL

CILL – Continental Indoor Lacrosse League 2011-Present

Web • Pro/AM Box League • Hosting • CMS Content Management System • DB Database Management • Social/Traditional Media(print • Marketing • Analytics.

The highly anticipated Continental Indoor Lacrosse League virtual presence exceeded expectations with it’s online league website. The website was created to compete with other CMS (see our other CMS examples) or CMS like products like Sports Engine and Team Unify (now a subsidiary of Sports Engine). It provided live action play, game clips, in-game video, and league marketing for ownership/franchisees, media and league updates. The board aimed to deliver real-time content, (location based) information, real-time stats to attract fans to the Continental Indoor Lacrosse League.

The website also served as an archive, offering historical games, content, updates, and more for past events. This marked an important evolutionary step for the governing body and the organization as a leadership group. Introducing new franchise opportunities, teams, communication stability among league resources, management team, leadership, and inter-league play. The website was the primary source for all games, web broadcasts, and the intercontinental governing body for the league. It provided real-time player information for players, referees, and fans in both the US and Canada.

Looking for more lacrosse design, marketing and business results; learn more about our other lacrosse focused work by Pat Kennedy owner of Kennedy Lacrosse and Jim Kennedy, owner of Lefty Lacrosse.

October 1, 2017September 27, 2024

Supreme Bar Review

Personalized Bar Exam Coaching via Supreme Bar Review

Lab Work – Supreme Bar Review

Try Supreme Bar Review, Get Help With The MPRE, Personalized Exam Coaching, Lectures and more.

Explore the premier reference resource in print, online lectures, tutoring options and workshops all within one learning platform. The owner, who is also the owner/operator of a family business, was looking to market the site differently. They wanted to clean up the website and enhance the database.

Further development included operating multiple parent and child sites concurrently driven by WPD, PHP, plugins and eCommerce solutions for online book sales. More details included Web • PHP(Backend) • DB • eCommerce/Shopping Cart. This was a crowning achievement for us at Sallee Technology. Additionally, we focused on building out the reference materials and shop experience, workshops, lectures and videos as mentioned earlier, making it all-encompassing.

It was a pleasure to work with Marc and his creations, glad to have had the chance to work with Mr. Rossen and family. For other law examples or looking for family planning, a local practice and Beachwood attorney, check out Madorsky Law Practice for legal help.

This was a time of great growth, transitioning traditional ‘reference materials’ and book products online while offering more dynamic resource and in-person learning opportunities with more versatile, global, consumable product offering. We aimed to solidify our position as the only source for bar examination preparation, study guides, lessons, and more.

Before you go, explore other educational services and work associated with The University of Cal. Berkeley, City Year, University School and more. Enjoy!

October 1, 2017September 24, 2024

SHCC

SHCC Membership Website

Lab Work – Shaker Heights CC,

Shaker Heights CC a.k.a. SHCC

Web • Membership/Amenities Management • CMS Content Management • POS Point-Of-Sale • Membership/Payment System • Hosting • Social Marketing/Gorilla (less Traditional) Media • Marketing.

SHCC survives today and the club was looking to modernize ‘relations’ with club membership. Funding was the main issue for the membership team and the club as a whole. Strategic funds were secured and pushed toward growth, family activities, family amenities and more. Next a new point-of-sale (POS)system, which included club membership, management and amenities, was purchased.

Ultimately, the upgraded system would help manage the club upgrades, communication and social events, all in line with a broader club initiative of club growth. These enhancements were not limited to improvements but also included securing funds to improve the grounds, the pool, and the surrounding club footprint, as well as forestry improvements.

Thirdly, this redesign introduced the idea of an omni channel approach, creating one ecosystem with the goal of boosting club involvement both onsite and in the virtual space. Additional club offerings and improved golf membership experiences for the families were also part of the plan.

In conclusion, all club enhancements and membership directives focused on improving upon and enhancing the ‘old-world feel’. Careful consideration was given to finding solutions with staying power, refined improvements, and sophisticated amenities that would enhance the overall membership experience. Investments were made in the digital space, management, and logistics services across the club’s ecosystem to create a unified experience unlike any other steeped in tradition and the rich history of the club, the surrounding city and it’s people.

October 1, 2017December 16, 2024

Lefty Lacrosse

Jim Kennedy’s Lefty Lacrosse

Lab Work – Lefty Lacrosse

Lefty Lacrosse – Training, Gear and Lacrosse Community from Ohio, Massachusetts; Vegas-to-Idaho and back.

Web • Hosting • Shopping/eCommerce • CMS Content Management System • Payment/Donations • Analytics

A local business is bringing ‘merchandise’ and rasta gear to the market. The gear is combined with a message of leadership and love for the game, as well as a coordinated effort and a new teaching method focused on ambidextrous and left-handed game play, all integral parts of outdoor lacrosse game.

The brand quickly great due to early adoption of online content, selling gear online, and coaching. Additionally they shared gear (including t-shirts, socks and other rasta wearables), teaching methods, and game play with various skill levels in cities across d the county and beyond.

Overall, the new logos for Lefty Lacrosse successfully captures the essence of the brand i.e. the double LL’s as a mirror reflection and provides a strong visual identity across various platforms. This includes texture, a complimentary color palette, background usage, weight/whitespace and balance. All great features to further cement the branding across the apparel line, website and marketing materials. Learn more about our other lacrosse focused work, such as our league work for the CILL (Continental Indoor Lacrosse League) and for Jim’s (Lefty Lacrosse) brother, Patrick representing Kennedy Lacrosse. Checkout @leftylacrosse on X or other articles for lacrosse news, leagues and startups..

October 1, 2017September 27, 2024

Madorsky Law Practice

Beachwood Legal – Larry Madorsky Law Practice

Lab Work – Larry Madorsky Law

Larry Madorsky – Madorsky Law Practice (previously Beachwood Legal)

Web • New Custom • Paper-to-Web • Hosting • Domains • Marketing Website • CMS

Thanks to the Madorsky Law Practice (formerly known as Beachwood Legal at the time). A wonderful connection from a close friend of the business stretching back into the mid 2000’s. The client was looking for a ‘new’, practical approach to sharing practice information, preference on communication and testimonials. Client retention and repeat customers were favorable to the practice.

Value in Customer Recommendations and Testimonials

To begin, testimonials (both digital and hand written) were the cornerstone or main feature of the site. Early to adoption of online marketing, coupled with online testimonials and helpful content, helped boost the law practice’s online presence. From the customers perspective, value was in customer feedback in testimonial form. Honestly, and we heard it many times, testimonials having a positive and long-term loyal benefits. Innumerable amounts of support from our perspective. A keen practice, for those customers who were new and/or in need of legal counsel. A great case of online ‘word of mouth’ economics. The content helped to explain the services he and his team provided, and the sharing of testimonials helped turn cases and a profit for this practice.

The main goal was to broaden the practice’s online presence with a multi-domain strategy, add testimonials online and create a new marketing/communication channel for his clients. Takeaway, this was a highly successful implementation of the Domain Strategy designed as a ‘hub and spoke’ model – a custom domain strategy and marketing website to address SEO, Learn Analytics, while limiting expenses spent on ads/Adwords. A precursor to social media, using customer outreach to improve customer interaction.

It was a pleasure to work with Larry and his team members, glad to have had the chance to work with Mr. Madorsky and family. For other law examples or looking for MPRE study guides and test prep for the bar, check out Supreme Bar Review for Bar Studies.

October 1, 2017September 25, 2024

Kennedy Lacrosse

Kennedy Lacrosse – Training, One-on-One Skills & Goals, and Personal/Group Instruction

Lab Work – Leadership, Personal Growth and Training

Experienced Personal and Group Instruction by Patrick Kennedy – Kennedy Lacrosse

Web • Hosting • Webmail • Social & Traditional Media • Marketing • Analytics

Kennedy Lacrosse, a local startup business, was looking to advertise beyond the local market. Specifically beyond the limitations associate with non-web related media channels such as the local paper or radio media markets.

A few specific goals were defined, marketing gear for kids and youths moving through the program utilizing mass media and starting a social present on platforms like Twitter, and quickly expanding to sport’s footprint by developing connections back home in NY, specifically focusing on his alma mater and college town of Syracuse, as well as a few areas around the county to grow the sport. The focus was on leadership in the lacrosse community and partnership marketing opportunities at scale.

In hindsight, similar activities were ironed out with another family business partner Jim, the brother and owner of Lefty Lacrosse. Or Learn more about our other lacrosse focused work, such as our league work for the CILL.

In conclusion, once again, Kennedy Lacrosse focuses on young athletes with high-energy, high-sport IQ, a hunger to achieve. Two, learn the ability to successfully execute a plan, delivering results on the field, at home and in the classroom.

Business and Creative Services

Let’s Partner Up, Transform & Simplify

Lab Work – Business Services, Transforming the holistic business and IT ecosystem

Strategic Scope, Transformation, Understanding, Throughput/Variation and Change

Creative Services

Other Services and Project Information

Energy, Direction and Design

XPF – The Expanded Form Band

Lab Work – XPF

Creative Direction

Heavily Processed, Over-processed; Energy

XPF

Lefty Logo – Lefty Lacrosse – Design & Texture

Lab Work – Lefty Textures and Patterns

CILL (CI2L): 2012 – Pres.

Lab Work – CILL

Personalized Bar Exam Coaching via Supreme Bar Review

Lab Work – Supreme Bar Review

SHCC Membership Website

Lab Work – Shaker Heights CC,

NYC’s DGH Soul – Douglas & The Goodharts

Lab Work – Doug & The Goodharts

Jim Kennedy’s Lefty Lacrosse

Lab Work – Lefty Lacrosse

Beachwood Legal – Larry Madorsky Law Practice

Lab Work – Larry Madorsky Law

Value in Customer Recommendations and Testimonials

Kennedy Lacrosse – Training, One-on-One Skills & Goals, and Personal/Group Instruction

Lab Work – Leadership, Personal Growth and Training