Cal Berkeley

University Of California, Berkeley

CAL Berkeley

Web, MixedMedia and Payment Work – Cal Berkeley

Lab Work – CAL Berkeley

University Of California, Berkeley. Calling all Cal Alumni! The Alumni Team presents, 55th Annual Reunion and Alumni Weekend festivities back in 2004-2005.

(Links have been removed as they are no longer available). Work included figure heads, prominent CAL Berkeley students, faculty, administration and more. All working together to make UC Berkeley what it is today, provide student body with financial support via alumnus, and future classes to come.

Cal Alumni Flash Media

In a quick overview, the client requested an animated short, web and flash media to showcase UC Berkeley’s excellence. Welcome the Class of 1969 to campus, and provide a simple way for graduates to donate. Overall, the project was a clean, sophisticated and fantastic client/creative experience, working with alumni and individuals who contribute to UC Berkeley’s ‘excellence’. One of my first few Flash projects prior ran as a separate entity. Similar to the Cal Berkeley Alumni Alumni site. Great opportunity and thankful to those who brought me into the know.

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Madorsky Law Practice

A Cleveland Based, Neighborhood Family Attorney

Beachwood Legal

Beachwood Legal – Larry Madorsky Law Practice

Lab Work – Larry Madorsky Law

Larry I. Madorsky Law Practice (previously Beachwood Legal) 

Thanks to the Madorsky Law Practice (formerly known as Beachwood Legal at the time). A wonderful connection from a close friend of the business stretching back into the mid 2000’s. The client was looking for a ‘new’, practical approach to sharing practice information, preference on communication and testimonials. Client retention and repeat customers were favorable to the practice.

Value in Customer Recommendations and Testimonials

To begin, testimonials (both digital and hand written) were the cornerstone or main feature of the site. Early to adoption of online marketing, coupled with online testimonials and helpful content, helped boost the law practice’s online presence. From the customers perspective, value was in customer feedback in testimonial form. Honestly, and we heard it many times, testimonials having a positive and long-term loyal benefits.  Innumerable amounts of support from our perspective. A keen practice, for those customers who were new and/or in need of legal counsel. A great case of online ‘word of mouth’ economics. The content helped to  explain the services he and his team provided, and the sharing of testimonials helped turn cases and a profit for this practice.

The main goal was to broaden the practice’s online presence with a multi-domain strategy, add testimonials online and create a new marketing/communication channel for his clients. Takeaway, this was a highly successful implementation of the Domain Strategy designed as a ‘hub and spoke’ model – a custom domain strategy and marketing website to address SEO, Learn Analytics, while limiting expenses spent on ads/Adwords. A precursor to social media, using customer outreach to improve customer interaction.

It was a pleasure to work with Larry and his team members, glad to have had the chance to work with Mr. Madorsky and family. For other law examples or looking for MPRE study guides and test prep for the bar, check out Supreme Bar Review for Bar Studies.