Jim Kennedy’s Lefty Lacrosse
Lab Work – Lefty Lacrosse
Lefty Lacrosse – Training, Gear and Lacrosse Community from Ohio, Massachusetts; Vegas-to-Idaho and back.
Web • Hosting • Shopping/eCommerce • CMS Content Management System • Payment/Donations • Analytics
A local business is bringing ‘merchandise’ and rasta gear to the market. The gear is combined with a message of leadership and love for the game, as well as a coordinated effort and a new teaching method focused on ambidextrous and left-handed game play, all integral parts of outdoor lacrosse game.
The brand quickly great due to early adoption of online content, selling gear online, and coaching. Additionally they shared gear (including t-shirts, socks and other rasta wearables), teaching methods, and game play with various skill levels in cities across d the county and beyond.
Overall, the new logos for Lefty Lacrosse successfully captures the essence of the brand i.e. the double LL’s as a mirror reflection and provides a strong visual identity across various platforms. This includes texture, a complimentary color palette, background usage, weight/whitespace and balance. All great features to further cement the branding across the apparel line, website and marketing materials. Learn more about our other lacrosse focused work, such as our league work for the CILL (Continental Indoor Lacrosse League) and for Jim’s (Lefty Lacrosse) brother, Patrick representing Kennedy Lacrosse. Checkout @leftylacrosse on X or other articles for lacrosse news, leagues and startups..